Create a market-perfect offer that people are excited to buy.

Earn more revenue—faster and easier—without resorting to hypey tactics.

Live Program Started Thursday Feb 20
You can still join future sessions and to get recordings

Here's where most digital entrepreneurs go wrong:

They start with what they want to sell, instead of what the market desperately wants to buy.Because you've got the expertise. The drive. The genuine desire to help people transform people's lives.And when you can help someone dramatically, you deserve to get paid for it.


But despite your best efforts, when you go to make money, something's off:

  • Your ideal clients show interest... then disappear

  • Your offers get "nice" responses... but not sales

  • Your messaging feels like everyone else's... even though what you offer isn't



So often this comes from a decision made early in the process. Or a lack of a framework for putting together the offer in general.Starting from the wrong point or having an unstructured approach for your offer leads to all sorts of tiny little errors.Errors in how you package your offer. Errors in what's included. Errors in how you talk about it.Errors that shift you from must have to maybe later.

All are avoidable.If you follow proven systems.Some might call these systems... offer design systems.

What Nobody Tells You About Designing Offers

Hey. I'm Rob Lennon.I’ve spent the last few years studying the world's top offer creators. Dan Kennedy. Russell Brunson. Alex Hormozi. Amy Porterfield. Marie Forleo. Taki Moore. Brian Clark.Want to know their secrets?They don't actually "write" offers at all.They design them. They engineer them.


What I mean is that they use specific frameworks and psychological principles to construct offers that are practically impossible to refuse.In doing so, they don't leave success to chance.


And after testing these frameworks and generating over $1M in sales in the past 2.5 years, I've learned there are nuances in terms of what works and what doesn’t.I’ve also discovered something equally as powerful:You can use AI to learn and implement these frameworks as if you had these legendary marketers advising you all along.And you can run this process like an engine.

Introducing: The $1M Offer Engine

The $1M Offer Engine is a cohort-based course that kicks off February 20th, 2025.We're going to transform your expertise, product, or service into an irresistible offer – one that people not only want, but feel happy, even excited to spend money on.


This isn't a cohort to teach you manipulative marketing tricks or over hype anything. I'm morally opposed to that stuff.


Instead, we’re going to analyze what your market wants, and find the most profitable and desirable opportunity for YOU in the market.Then we'll architect an offer so perfectly aligned with people's needs and wants that saying "yes" becomes the obvious best choice.

How is this possible?

Three reasons:

  • I've distilled 100s of hours studying the world's top offer designers (Dan Kennedy, Russell Brunson, Alex Hormozi, Amy Porterfield, Marie Forleo, Taki Moore, and Brian Clark) into the essential principles that actually matter

  • I’ve applied these principles to earn $1,000,000 in under 2.5 years as an entrepreneur (and learned a lot along the way)

  • I've built sophisticated AI tools that help you apply these principles to your specific situation (based on 2,500+ hours experience in prompt engineering)

But couldn’t I just read all these people’s books?

Unlike most books and courses on the topic that give you a lot of theory and leave you with a lot of homework, this system is built for implementation:

  • Join me for live workshop sessions to design your offer

  • Get group feedback on your offers from a cohort of exceptional entrepreneurs

  • Reinforce key concepts with foundational lessons can be completed in an hour a week or less on-demand

  • Apply frameworks and mental models to clarify your thinking

  • Improve your offer dramatically with an AI toolkit trained on the course

Whether you come with an offer in hand that you want to refine...Or you arrive with nothing at all...—you’ll walk away with a fully realized offer (+landing page copy and a video script), and the knowhow to explain it, package it, and price it for maximum profit potential (without overselling or overdelivering).

What you'll walk away with:

  • A market-aligned offer people are excited to buy

  • Your unique delivery vehicle, value stack, and pricing strategy

  • A completed landing page + VSL script or similar assets

  • Confidence in scaling to 5-7 figures

How we get you there:

Pre-Course Materials

  • $1M Offer Engine Roadmap

  • Quickstart Offer Design Kit (Workbook + AI Bot/Agent Access)

VALUE: $199

Module 1: Desire Design

  • Desires, Motivators, Identity, and the Perception of Value

  • TOOL: AvatarMaker AI

  • The 5 Levels of Market Sophistication (+Evolution Indicators)

  • Temperature and Awareness Mapping

  • TOOL: MarketMapper AI

  • TOOL: OfferCoach AI

  • Finding Your Sweet Spot

VALUE: $950

Workshop 1: Thurs Feb 20 @ 1-2:30 pm EST

What you'll accomplish

  • Run your market analysis

  • Map the current market state

  • Identify key desires and motivators

  • Plan your approach

VALUE: $450

Module 2: Vehicles & Value Stacks

  • The 6 Elements of the Perfect Offer

  • The 7 Core Vehicle Types

  • Defining Your Container to Protect Your Time and Energy

  • The Milestone Method of Customer Transformations

  • TOOL: VehicleMaker AI

  • The Art of the Value Stack

  • TOOL: ValueStacker AI

  • Price Anchoring and the 3 Pricing Levers

VALUE: $550

Workshop 2: Tues Feb 25 @ 1-2:30 pm EST

What you'll accomplish

  • Choose your ideal vehicle

  • Design your value stack

  • Set and anchor your price

  • Get peer reviews on your offer

VALUE: $450

Module 3: $1M Positioning

  • The Value Perception Pyramid

  • The Message Match Spectrum

  • The 4 Key Messaging Components

  • Creating Your "Only You Can Say This" Advantage

  • The PAS Framework, Evolved

  • Explaining Your Offer: Hook Engineering, Story Frameworks, Solution Structure, and Calls to Action

  • TOOL: ExpertCopywriter AI

  • BONUS SWIPE FILE: Landing Page and VSL Formulas

VALUE: $750

Workshop 3: Thurs Feb 27 @ 1-2:30 pm EST

What you'll accomplish

  • Draft key messaging elements

  • Get clear on your story and transformation

  • Write your landing page and VSL (with the help of AI)

  • Test your messaging with the group

VALUE: $450

Workshop 4: Tues Mar 4 @ 1-2:30 pm EST

→ Applying the $1M Offer Engine: Hot Seats and Q&A

What you'll accomplish

  • Practice talking about your offer in a supportive environment

  • Learn from other participants' offers and case studies

  • Refine and finalize your positioning

VALUE: $450

Each of these modules + live sessions is individually worth the price of the full program, but you get all FOUR, plus the peer feedback, the AI tools, and the bonuses.

Total Value: $4149

Your price:

Only $799

The $1M Offer Engine is Perfect For

  • Course Creators who want to smash it with their next launch

  • Coaches tired of undercharging and overdelivering

  • Consultants ready to create repeatable, productized services

  • Agencies who want to nail their pitch

  • Side hustlers ready to make bigger moves

About Your $1M Offer Guide

Hi, I'm Rob Lennon.This cohort is the sum-total of my knowledge from building a million-dollar business over the last 2.5 years.✔︎ 17+ years in content, marketing, sales, and strategy
✔︎ 10+ products launched in 2.5 years
✔︎ $1,000,000+ in sales since starting my business in Sept 2022
✔︎ 4,000+ course participants, average review of 4.9/5 starsAs the founder and CEO of Lennon Labs, I offer practical AI systems and training, including live workshops, and free and paid AI tools, including two products that have done over $250,000 each.I also co-founded Reactor.is, the AI ghostwriter to make you the prolific content creator you've always wanted to be.

The "You Can Even Keep the AI Tools" Guarantee

If you follow the system and don't feel dialed in on your offer and ready to make money by the end of the program, I'll refund your investment.No questions asked. No hoops to jump through.You can even keep the AI tools.Just tell me within 14 days.

Live Workshop Schedule

The $1M Offer Engine includes:

  • The Desire Design System ($650 value)

  • Vehicles & Value Stacks ($550 value)

  • $1M Positioning ($650 value)

  • 4 live implementation workshops ($1400 value)

  • Including a workbook, custom AI assistants, and step-by-step roadmaps

Total Value: $4149

Your price:

Only $799

Live Program Is Underway.
You can still join for recordings and to attend the remaining events.

First live session is Feb 20.
All calls will be recorded.
Secure your spot today.

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